Last weekend tasmanianjobs.com exhibited at the Reinvent Your Career Expo in Sydney. The objective was to promote employment and lifestyle opportunities in Tasmania to qualified, skilled and experienced people considering a sea/tree change to Tasmania.
For the two days of the expo, we were swamped with people enquiring about Tasmania. We anticipate that between the two of us, we spoke to 200+ people each day and ran out of our generic marketing material by early on the second day. The organisers advised us that we were probably the busiest stand, and we certainly had a stand out one visually, as per the photo above.
We received very good media coverage leading up to the Expo, so many of our initial visitors specifically came to see us as a result.
On the other hand, those that had not considered Tasmania as a place to live and work provided some interesting insight into the perception of Tasmania interstate.
Firstly, 100% of people we spoke to were surprised that there were employment opportunities in Tasmania. 100% certainly wanted to visit Tasmania as a tourism destination, if they had not done so already. Those that had, loved Tasmania. No one had considered Tasmania as a state in which to have a meaningful career.
100% of the people we spoke to were at the Expo because 'they wanted to get out of Sydney'. The main reasons cited included housing affordability, cost of living and transport/commuting distances. Many people wanted to live in the country but work in the CBD.
The majority of the people we spoke to were couples; of a range of ages, predominantly younger with children or older; hetrosexual as well as same-sex couples. Many were also mixed race. In addition, there were a number of older (40+) single women, highly qualified and experienced.
I was often asked 'Is Tasmania racist?' or 'Is Tasmania homophobic?' I had never given much thought to this, so found it difficult to answer but would hope that we as a state are more inclusive than we may previously have been.
In any case, I think there are certainly untapped opportunities for Tasmania to attract skilled workers to the state from 'the big Island', but a lot of work needs to be undertaken to improve the perception of Tasmania to our mainland counterparts.